Is the stance clear?Does your site grab the user’s attention in 5 seconds or less?
Will the audience understand your site’s purpose? Examples include a clear call to action, description of project, and/or image gallery.
Is the site URL related to the project’s purpose and easy to remember?
Navigation
Overall site: Is it easy to move around the site? More specifically, is it easy to move between pages and sections? If this could be improved, make suggestions.
Sections on a page: Is it easy to move around each section and navigate to other sections or pages using links or buttons?
Navigation menu and its counterparts (back or next buttons): Is the menu clear, or does it need to be simplified/re-organized?
Order
Visual Hierarchy:
Is the order of importance (e.g., headlines, sub headlines, photos) clear within the overall design?
Does the designer clearly indicate how we should move around the page or section?
Visual and Multimedia Elements (images, photos, videos)
Are all visuals and multimedia connected to the topic? Do stock photos serve a purpose besides being visually pleasing?
Arrangement/Alignment: Where are visual or multimedia elements placed? Are they arranged neatly and in places that complement the elements around them?
Accessibility: Do images have simple alt text for screen readers?
Quality: Are images and multimedia high quality (no pixelation) as well as easy to see/open?
Written Elements (headlines, sub headlines, body text)
Font: Are the font choices deliberate, easy to read, and consistent (e.g., Headline and body text)?
Size and scale: Is it easy to distinguish between different kinds of written elements? Is each written portion easy to read?
Alignment: Like images, is text properly aligned?
Color
Do the colors fit the project’s purpose?
Color theme: Is there a cohesive, purposeful color theme across the project?
Contrast: Are the colors easy to read across the project?
